Insights
Practical writing on travel technology and applied AI.
Guides drawn from delivery work rather than from a content calendar. No vendor promotion, no invented statistics, and a fair amount of what we would advise against.
All guides
Everything else we have published.
Travel integration guide
Before a GDS or NDC integration: the questions that prevent surprises
A successful search response is a useful start. It is not proof that the same integration can support the booking and servicing journey your team actually needs.
9 min read
Responsible automation guide
Where human approval belongs in travel AI
The important question is not whether an AI agent can perform an action. It is whether the business has actually defined when that action is permitted, and how an uncertain result gets handled.
7 min read
Investment guide
Sizing an AI investment before you commit to it
Most AI business cases are built backwards, from a technology to a justification. The ones that survive contact with a finance team are built from a measured baseline.
7 min read
Hospitality operations guide
Where property time actually goes
Most hotels do not need another system. They need the ones already in place to stop requiring a person to carry information between them.
6 min read
Technology decision guide
Build, buy or integrate: deciding without a supplier in the room
The build-versus-buy question is usually asked too broadly. Asked one capability at a time, it tends to answer itself.
8 min read
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